President Mitarai made a trip to the United States in August l950, three years after the change in company name, to observe the international trade fair and study the trends in the camera market.
After this change, the names of the manufacturer and the camera were unified under Canon, and the Serenar lens brand was also changed to the Canon in l953. Responding to these complaints, and in view of the need to make the company easily recognizable internationally, Mitarai decided to change the company’s name to Canon Camera Co., Ltd. Some of them came to Meguro looking for Canon cameras and found it difficult to remember that the name of the company they were looking for was Precision Optical Industry. Those days, there were many camera-loving personnel in the Allied Occupation Forces who complained that product branding was very confusing: Canon for cameras, Serenar for lenses, and Precision Optical Industry for the manufacturer of these products. Ltd., and the other was the move of the Head Office Plant to Shimomaruko. One major event was the change of the company’s name to Canon Camera Co. for Further Expansionĭuring this period, two major events took place that had affected the destiny of the development of Precision Optical Industry Co., Ltd.
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